NHSE has published guidance on AI receptionists Read our response →
Pricing

Estimate cost and savings.

Enter your practice's call volume and contract length. We'll project what Jackie would cost — and the reception time and money you'd recover. These numbers are provided as an indication only — contact us for a tailored, up-to-date offer.

Your practice estimate
Estimated based on your inputs · built on Effective Call Hour pricing. All figures ex-VAT.

Handling rate scenario

Reception time your team gets back
Calls absorbed
1,800
per month
Hours / week
27.7
recovered
Hours / month
120
recovered
Hours / year
1,440
redirected to higher-value work

Monthly cost by contract length

Monthly contract
~£956
per month
~£11,475 over 12 months
Best
value
12-month contract
~£765
per month
~£9,180 over 12 months

73% cheaper than FTE

Monthly saving
£2,048
Annual saving*
£24,570

* Based on a fully-loaded effective hour cost of £31.25.

The fully-loaded hourly cost reflects what a GP practice actually spends to keep a receptionist seat filled — not just the wage. Here's how the figure is built up; adjust the inputs to model your own practice.

How the rate is built up

Gross annual salary£24,784.50
+Employer National Insurance£2,967.68
+Employer pension (NHS)£3,564.01
Ongoing employment cost£31,316.19
+Hiring & training (amortised)£581.79
+Management overhead£7,829.05
Total annual cost per seat£39,727.03
÷Effective call hours / year1,271
=Fully-loaded effective hour£31.25

Adjust to your practice

£
%
min
hrs
days
days
%
£
wks
Statutory rates (locked):
Employer NI 15% > £5,000 · NHS Pension 14.38%

* Prices are indicative and depend on the effective call hours actually consumed. Prices exclude any onboarding fee that may apply.

The Effective Call Hour

You only pay when Jackie finishes the job.

Jackie is billed by the minute, but only on calls where she actually delivers — collecting the triaging information, booking the appointment, completing the admin task. If a patient asks to be put through to the practice, or hangs up before Jackie completes her work, that call is free. The pricing is self-aligning: we earn when your team gets time back.

You pay for

  • Triaging information collected and written into structured notes
  • Calls Jackie escalates on safety indicators
  • Appointments booked into your system
  • Admin tasks completed end-to-end (Med3, results, repeat scripts)

You don't pay for

  • Calls forwarded to the practice at the patient's request
  • Calls where the patient hangs up before Jackie finishes